Trixie

The TRIXIE story began with a three-and-a-half-ton truck and a Dane in 1974. When entrepreneur Bonnik Hansen loaded his truck with dog leashes, toys and chewing bones, he had no idea that his one-man business would become the European market leader.

Today, more than 8,500 pet specialty stores in 100 countries worldwide are supplied with around 6,500 items for dogs, cats, birds, small animals and reptiles from the headquarter in Germany.

Despite its rapid growth and success, the company has remained down-to-earth and authentic. People know each other on a first-name basis, meet as equals and deal with each other fairly and openly. A regular exchange of ideas with customers and suppliers is just as important to us as the reliable and helpful handling of inquiries.